Quantitative data analysis

The systematic study of quantitative properties, phenomena and their relationship is known as quantitative research (Morgan, 1998, pp. 362). Quantitative methods collect information concerned with numbers and things that are measurable.The main objective of quantitative methods is to establish and utilize mathematical theories and models together with hypotheses concerned with the phenomena.Measurements are very significant in quantitative methods since it establishes the link between mathematical expressions and empirical observation of quantitative relationships, therefore, tables, graphs and statistics are mostly used in presentation of the study results. Quantitative methods usually employ statistical methods which comprises of data collection on the basis of hypothesis whereby a big sample is involved on contrary to qualitative methods. This calls for validation, verification and data recording before analysis begins.The data is analysed through software packages such as SPSS. A controversy exists between quantitative and qualitative methods whereby quantitative method is seen as the only method that can cause social sciences be truly scientific while qualitative methods advocates argue that quantitative methods ignore non measurable aspects of the society which are very significant hence they obscure reality of social phenomena (Morgan, 2008, pp. 368).Qualitative research designsSocial sciences and market research usually employ qualitative research method whereby the method aims at investigating a deeper understanding of human behaviours and the reasons behind such behaviours. Qualitative research method is concerned with how and why in making decisions rather than what, when and where, therefore, it mostly prefers smaller samples as compared to large samples in quantitative methods (Morgan, 1998, pp. 370).Information given by qualitative methods is based on specific study cases whereby it considers only hypothesis in formulating conclusions which are mo re general, thus qualitative methods are useful in generating hypothesis and providing explanations to puzzling results from quantitative studies.However, in order to verify the true hypotheses quantitative methods are used. There are possibilities of a researcher in qualitative methods to have problems in taking a transcendental or neutral position thus selection of cases should be purposeful and the researcher’s position or role should be given more critical attention. Qualitative data analysis focuses on transparent and systematic approaches whereby consistent and reliable methods in data coding, discernment and documentation of themes are essential requirements of the researcher.Mixed perspectivesThis is the attempt of combining both qualitative and quantitative research techniques, approaches, language, concepts and methods (Johnson & Onwuegbuzie, 2004, pp. 17). Researchers are therefore not restricted to one research method hence they have the flexibility to access mult iple approaches to provide answers to research questions (Johnson & Onwuegbuze, 2004, pp. 15). For instance, in order to understand the meaning of measurements given by quantitative methods, qualitative methods can be employed.Moreover, quantitative methods are useful in providing testable and precise expression to qualitative results. Mixed method type and mixed model type are the major types of mixed research methods. The combination of quantitative and qualitative methods approaches across and within the research process stages is known as mixed model while the involvement of a quantitative phase in the entire research process as distinct from a qualitative phase is known as mixed method (Johnson & Onwuegbuzie, 2004, pp. 23).

Politics and Propaganda

Political advertising is often considered a deceitful and scheming idea. Advertisers carefully word everything they include in an advertisement to give off a claim that many viewers do not realize is not really there. These false claims are meant to alter the public's outlook in favor of the advertisement. Barrack Obama and Hillary Clinton's advertisements are primary examples of the devious techniques that are exemplified in the works of William Lutz and Donna Woolfolk Cross through the use or weasel words, stroking, and euphemisms. During his first presidential election in 2008 for the Democratic candidate, Barrack Obama launched an advertisement titled Defining Moment. He says he will launch a rescue plan for the middle class and provide a tax cut for ninety-five percent of working Americans and will make low-cost loans available to small businesses. Obama promises to focus on our urgent national priorities by reducing the cost of health care and provide children with the education help they need to compete. In order to raise the money he needs for these promises, he plans to eliminate programs that do not work (Political Communication Lab). According to Lutz's essay about weasel words, Obama's advertisement is full of words that can force the audience to make assumptions that they should not. In the first part of this advertisement, he promises a tax cut, but never specifies the quantity of percentage of the tax cut. The tax cut percentage could be so slight that it does not make a difference at all, and really would not affect a viewer's judgment. However, this advertisement is designed to allow the audience to assume the cut will be of a large sum and will benefit them. Obama also never declares what he considers to be a low-cost loan or a small business. What he considers to be low-cost and small may very well be different than that of a viewer. Obama adds those cunning words ‘help' and ‘reduce' that Lutz was sure to warn about in his article. These words, like low-cost and small, mean nothing at all and he is not really making a promise to do anything. The word help only means to aid or assist and reduce simply means lessen in amount (Lutz 443). This advertisement could also tie in with Cross's essay â€Å"Propaganda: How Not to Be Bamboozled. † Obama is saying anything and everything the public wants to hear him say in order for him to become the more desired candidate. Cross defines this technique as argumentum ad populum, also known as stroking (Cross 126). Advertisers used strategies included in both Cross and Lutz's essays to scam the viewers into believing he was making this sincere promise to them. An advertisement created by Obama titled Need Education was solely aired on television to attack statements made by opponent and Republican John McCain. This advertisement stated McCain â€Å"opposed a law to give women equal pay for equal work † and â€Å"he dismissed wage gap saying that women just need education and training. The woman speaking throughout the advertisement claimed that â€Å"John McCain is the one who needs an education on the economy † (Political Communication Lab). The last statement of this advertisement is easily associated with Lutz's essay â€Å"The World of Doublespeak. The advertisers are using the phrase â€Å"needs an education † as a euphemism. They chose a more appropriate and not as noticeable way of calling McCain stupid and not knowing what he is talking about when it comes to the economy (Lutz 160). This statement alone could alter a viewer's opinion of McCain because they would not want a non-educated man in office. Hillary Clinton, also a Democrat running for president, aired her advertisement Voice during the 2008 election. Clinton states that she hears everyone in America. They are asking for affordable health care, less foreclosures on homes, more affordable gas prices, and make college more affordable. Clinton claims she will bring more to the White House than just her experience and will bring your voice (Political Communication Lab). The advertisers sneak in words such as less and more all throughout this advertisement. How much is much and exactly low less is less? The answer is different for every person and Clinton never indicates her meaning of these words. More and less are two prime examples of weasel words that correlate with Lutz's article. These words are meant to fool the audience since they do not have a true meaning and were carefully selected for this advertisement (Lutz 450). By saying she will bring the voice of America into the White House, she is putting into action a strategy defined by Cross. Just as Obama, she is using the argumentum ad populum tactic to convince viewers that she truly is the best interest for America (Cross 126). Advertisers strategically use these lines of attack to make their candidate seem to be top of the line and clearly the best option for everyone. Understanding the techniques described by both Cross and Lutz that are used in political advertising is crucial to the people of America. If viewers are unaware of these tactics then they are more likely to be fooled when the outcome of these so called promises don't turn out to be what was expected. Educating the public of the manipulating intentions in advertising can save a person from having their opinion decided for them and allow them to truly make the best decision for their country.

Chebyshev’s Theorem and the Empirical Rule

A bell curve is perfectly symmetrical with respect to a vertical line through its peak and is sometimes called a Gauss curve or a normal curve. The second shape a scatter diagram may have is anything but a normal curve as in the next drawing: We can do a lot of good statistics with the normal curve, but virtually none with any other curve. Let us assume that we have recorded the 1000 ages and computed the mean and standard deviation of these ages. Assuming the mean age came out as 40 years and the standard deviation as 6 years we can do the following predictions. Chebyshev’s Theorem In the case of a scatter diagram that seems to be anything but a normal curve, all we can go by is Chebyshev’s theorem. This very important but rarely used theorem states that in those cases where we have a non-normal distribution, the following can be said abut the individual data, which in this case are the ages: †¢ At least 75% of all the ages will lie in the range of [pic]. In our case this means that at least 75% of the people will have an age in the range of [pic] years which simplifies to a range of 28 to 52 years. †¢ At least 88. 9% of all the ages will lie in the range of [pic]. In our case this means that at least 88. 9% of the people will have an age in the range of [pic] years which simplifies to a range of 22 to 58 years. †¢ At least 93. 75% of all the ages will lie in the range of [pic]. In our case this means that at least 93. 75% of the people will have an age in the range of [pic] years which simplifies to a range of 16 to 64 years. †¢ At least 96% of all the ages will lie in the range of [pic]. In our case this means that at least 96% of the people will have an age in the range of [pic] years which simplifies to a range of 10 to 70 years. At least 97. 2% of all the ages will lie in the range of [pic]. In our case this means that at least 97. 2% of the people will have an age in the range of [pic] years which simplifies to a range of 4 to 76 years. How can we calculate these percentages? To calculate the 75%, the 88. 9%, the 93. 75%, etc, we look at the number of standard deviations in the respective intervals. The 75% goes together with me an  ± 1 standard deviation, the 88. 9% with mean  ± 2 standard deviations, the 93. 75% with mean  ± 3 standard deviations, and the 96% with mean  ± 4 standard deviations. In general you can say that the percentage of people with an age in the range of mean  ± k standard deviations can be found by calculating the value of the quantity [pic] and then converting that into a percentage. Summarizing the above we get the following table: |Interval |k |[pic] |% | |[pic] |2 |[pic] |75 | |[pic] |3 |[pic] |88. 9 | |[pic] |4 |[pic] |93. 75 | |[pic] |5 |[pic] |96 | [pic] |6 |[pic] |97. 2 | Do we have to restrict ourselves to whole numbers as values for k? No, we may take any value for k as long as it larger than 1. For instance, for k = 2. 5 we get the result that [pic] in the interval [pic] years Example 1: Students Who Care is a student volunteer program in which college students donate work time in community centers for homeless people. Professor Gill is the faculty sponsor for this student volunteer program. For several years Dr. Gill has kept a record of the total number of work hours volunteered by s student in the program each semester. For students in the program, for each semester the mean number of hours was 29. 1 hours with a standard deviation of 1. 7 hours. Find an interval for the number of hours volunteered in which at least 88. 9% of the students in this program would fit. Solution: From the table above we see that a percentage of 88. 9 will coincide with an interval of [pic] hours. This can be rewritten as an interval from 24 to 34. 2 hours volunteered each semester. Example 2: The East Coast Independent News periodically runs ads in its own classified section offering a month’s free subscription to those who respond. This way management can get a sense about the number of subscribers who read the classified section each day. Careful records have been kept over a period of 2 years. The mean number of responses was 525 with a standard deviation of 30. What is the smallest percentage of responses in the interval between 375 and 675? Solution: The difference between the mean of 525 and the upper limit of this interval is 150. This is 5 standard deviations since[pic]. The same is true for the difference between the mean and the lower limit of this interval. According to the table above this coincides with 96%. The Empirical Rule When the data values seem to have a normal distribution, or approximately so, we can use a much easier theorem than Chebyshev’s. The empirical rule states that in cases where the distribution is normal, the following statements are true: †¢ Approximately 68% of the data values will fall within 1 standard deviation of the mean. †¢ Approximately 95% of the data values will fall within 2 standard deviations of the mean. Approximately 99. 7% of the data values will fall within 3 standard deviations of the mean. Example 3: The average salary for graduates entering the actuarial field is $60,000. If the salaries are normally distributed with a standard deviation of $5000, then what percentage of the graduates will have a salary between $50,000 and $70,000? Solution: Both $50,000 and $70,000 are $10,000 away from the mean of $60,000. This is two standard deviations away from the mean, so 95% of the graduates will have a salary in this interval. [pic] Age No of people [pic]

What ideas about gender and sexuality are communicated by contemporary Essay

What ideas about gender and sexuality are communicated by contemporary fashion images - Essay Example (Pleck, 1981) This is the point where ideas about fashion depict society’s gender relations. These ideas will be examined in detail in the subsequent portions the essay. Brod (1995) asserts that in the past, masculinity was clearly defined in the workplace. In the twentieth Century, most men were considered as breadwinners and women were expected to be home makers. However, industrialisation changed this as work became more mechanised. Men were not the only ones who could provide labour. With time, more and more women began penetrating into positions that were previously considered masculine. They started doing clerical jobs and others even took over as the main providers in their families. Eventually, what was considered a male domain had now been changed/. Many philosophers have suggested that this is the source of gender struggles that have been become a common feature in today’s society. Kimmel (1996) explains that the shift in masculinity has created unclear images about the male gender. For instance, one may expect men to show elements of their emotions yet at the same time claim that there should be strong and heroic. Men who may not depict these types of behaviour may be considered a socially deviant. This gender crisis has been depicted in fashion images. Before the crisis, fashion images mostly focused on women as objects of consumption while men on the other hand were objects of production. Most fashion items concentrated on women as their most important clients. However, with the introduction of technology, there was a shift from that point of view. Men were now considered as important consumers. Marketing plans and depictions also depicted masculine fashion items. Perhaps the most outstanding aspect of the corporate world can be seen in the ‘suit’. The male suit is box in shape and creates a regular shape of any wearer hence hiding some of the natural curves associated with individuals.

The Ethical Process in Solving an Ethical Dilemma Assignment - 79

The Ethical Process in Solving an Ethical Dilemma - Assignment Example The other challenging bit is the fact that, the reason was to save the life of someone else. The second ethical step is to know what or why it happened, that is getting to realize that what happened was wrong and trying to get the story straight as to why it happened. This also involves getting relevant evidence that may have caused the car to be broken into. For this matter, the car was taken for the purpose of saving the life of another human being by rushing them to hospital. It can be argued that, if that intent was not carried out, then the life of another individual would be put at risk and it would have been much worse than taking the car in the first place. Supporting document as to why the car was taken would have been the hospital documents such as receipts, hospital card that show that the patient was really taken to the hospital. The third step is to verify whether the ethical issue is a regulatory issue or a process issue. This relates to why it was carried out. For this case, the car was taken because there were no other possible options at the moment that could have been implemented. It was the only car in the vicinity that could have been used. The fourth step would be to review and compare whether the ethical issue has a rule that is tied to it. This can be referred to a variety of resources such as the ASHAs Code of Ethics. For this case, after the car was taken so as to take someone to the hospital. It would have been procedural to look up the ethical dilemma in the Code of Ethics and find a sound action to incorporate so as to make the situation better or both parties, including the owner of the car. The fifth step in reviewing the ethical process is to know who is in charge and has the control in the situation. For example, the car was taken and the individual in charge was the driver. This is the ideal person who will be able to explain what came along and why he/she had to do it and come up with a  sound judgment based on the storyline.

Pursasive essay on buying versus renting Example | Topics and Well Written Essays - 750 words

Pursasive on buying versus renting - Essay Example This is done to take the most appropriate decision according to current financial situation of the world. Economic decisions are extremely important owing to the inflation that has taken place in the world. This results in the want for wise financial choices to prevent the losses that may result. The issue of buying versus renting is an important economic matter. It is a decision that affects the economic condition of an individual for a long time and hence a very careful decision on this subject is required. Renting and buying have their own positive as well as negative points and the final choice needs to be made according to the needs of the individual considering both the present and the future benefits. Buying is basically the purchasing of property where the individual tends to enjoy all rights over his property. The maintenance and every important decision regarding the property are taken by the buyer. The buying may be done by the payment of full amount or it may be done on m ortgage where installments are paid every month. On the other hand, renting is basically a deal with a landlord to use their property on fixed terms and conditions and vital matters lie in the hands of the landlord. A fixed payment is paid every month in the form of rent. According to the analysis performed by the New York Times and which was updated on the eleventh of May 2011, the current global financial situation is better for the option of buying rather than renting. This is particularly true for people who wish to use their property for periods of greater than half a year. The overall financial benefit would be that of $10460 over the six month period (Conner 2010; Quealy et al 2011). Buying makes a person the legal owner of his property. It brings with it a sense of satisfaction that the house that the person is residing in truly belongs to him. He cannot be asked to leave by the landlord as is the case with renting. A person can make any alterations and changes in his proper ty as per his will, without any interference by other people. Buying provides other financial benefits as well. A person receives relaxations in the federal tax payments owing to the reductions of the property taxes as well as the interest of mortgage. With the rising inflation, the cost of living keeps on increasing. The amount of rent also keeps on rising. On the other hand, the installments of mortgage stay fixed and do not increase according to this rule. Therefore, the stability in the cost of living is advantageous for the buyers. During the time period that the person pays the lease, he can also use his property for living and utilize it for any other purpose. This is a benefit as a person basically invests for his own comfort and his monthly payment is not wasted but is rather utilized towards the payment of his property. Furthermore, the property values keep on rising with increasing time. Thus, the lease that the person is paying is basically a form of investment and he wo uld not go in loss. This is because sale of the property after a few years would yield more financial benefit (Conner 2010). According to an economic analyst, Andres Carbacho-Burgos, â€Å"A year ago, it was a better deal to rent. Now you have a significant number of areas, especially those hit the hardest by the correction, where, when you compare prices to rents, you'd be led to believe it's a good time to buy." He provided this analysis in the year 2009 by considering the economic balance between the price of renting and buying in the United States. Renting is an option that may be considered for people who wi

Miss Brill or The Grave Essay Example | Topics and Well Written Essays - 500 words

Miss Brill or The Grave - Essay Example Miss Brill’s character clearly demonstrates her solitary nature. She is a foreigner in Paris, living by herself in a â€Å"little dark room† (Mansfield, V-8). She lives a life of unvaried, dull routine, visiting the park â€Å"at just the same time each week† (Mansfield, IV-1). She is obviously of modest means - her stole is shabby and a slice of honey cake is her Sunday treat. She is a teacher who is introverted even with her pupils and has â€Å"quite a queer, shy feeling at telling her English pupils how she spent her Sunday afternoons† (Mansfield, IV-1). The invalid gentleman she visits, sleeps through her newspaper readings and does not interact with her. Miss Brill is so isolated that she develops the habit of eavesdropping: â€Å"She had become really quite expert, --- at listening† to other peoples’ conversations (Mansfield, II-1). Miss Brill is portrayed as a lonely, friendless character whose self-perception is in conflict with real ity. Miss Brill sets up a conflict within herself by taking a romanticized point of view towards her life. She imagines all the people in the park as actors in a play and gives herself an indispensable role: â€Å"No doubt somebody would have noticed if she hadnt been there; she was part of the performance after all† (Mansfield, IV-1). She asserts that she is not merely an onlooker but is an active participant in the drama of life. This version comes into conflict with the reality as represented by the setting of the story. Miss Brill is not a part of the cheerful, noisy crowd of pleasure seekers who throng the park. On the other hand, she belongs to â€Å"the old people (who) sat on the bench, still as statues† (Mansfield, II-3). Miss Brill’s clinging to fantasy, and her refusal to accept the reality of her situation, only emphasize her loneliness. Miss Brill’s loneliness is further highlighted by the author’s use of

Accommodation Management Essay Example | Topics and Well Written Essays - 2000 words

Accommodation Management - Essay Example There are various types of hotel industries ranging from commercial, airport, conference and economy, all-suite hotels among others. Categorically, these types fall under fall broadly under luxury or budget hotels. Hotels offer diverse services to its customers depending on the type and customers to be served. Hotels offer it services both to local and international customers; most of the international customers are the tourists and travelers (Fisher, 2006). They can offer food, entertainment, education, conference space and any other needs that customers need. While the act of hiring out the space to tourists is traced back to ancient times, it has been a booming business all over the world. Hotel falls under the industry of hospitality, which has diverse but specific services all over the world. Certainly, it one of the largest employer, recruiting several persons in a puzzling array of jobs within the globe. These hotel sectors vary from prestigious five-star to the ordinary secto rs especially found in public institutions. In this section, a clear comparison is given for two broad types of hotels i.e. a luxury hotel represented by The Westmead Hotel and a budgetary Hotel represented by The Britannia Country House Hotel. For better difference, range of services provided is discussed. Similarities between The Westmead Hotel and The Britannia Country House Hotel Conferences Both hotels have well established flourished room for holding meeting especially in the issue of planning. They provide unrivalled diverse and professional rooms that suit all types of meeting for both private and public conversations (Gupta, 2007). They offer an exclusive selection of the best class hotel places with equipped facilities and good customer service. The staff is well vast with experience for coordinating and organizing conference rooms in all the lodges. All these activities are aided by well trained personnel. For every conference held, customer get prestigious accommodation, catering services and leisure activities. Accommodation They offer very luxurious accommodation in all their lodges. All are sophisticatedly presented with integrated modern and traditional styles. Although may not present the diverse technological accommodation advancement, they match the desires of all the customers of different classes. All the office operations are suited for 24-hour service, private safety and parking (Gupta, 2007). Although most of the rooms are designed for ordinary living, extreme conditional living is catered for e.g. smokers. Each room has recreational cum entertainment facilities that facilitates the customers comfort. Furthermore, the entire fees should be paid in advance though it varies from one hotel to another. Children under the age of 12 are allowed to sleep with their parents at no extra cost. Between the age of 13-18, parents pay half the price for elderly. Reservations The hotels have adopted the modern technological advancement to reserve room s. They have devised online criteria whereby esteemed customers can book for their rooms everywhere in the world. The management information system has been a great benefit. Through this system, it has facilitated smooth information flow from one department to another. The management team can then budget for the customers thus avoiding wastage of resources. Meals Food gives the name to a hotel. Both of these hotels provide a wide range of foods ranging from local to modern. They accommodate both the likes and dislikes for all the people with well trained cooks and chefs. Meals are provided at the customers’ request. Children, old and expectant mothers are treated with special attention to meet their needs. This implies that special foods

Apple Tree Lane Child-Care and Nursery Centre Assignment

Apple Tree Lane Child-Care and Nursery Centre - Assignment Example After attaining the appropriate licensing, Apple Tree was established and now the facility is capable of supporting higher volume child care. The business maintains three distinct long-term objectives which are based on reputation building, the provision of quality care for all children, and expansion of the business without loss of key provisions to service quality. The complications with establishment of an appropriate marketing strategy include identification of targeting opportunities for key markets, providing a brand reputation through positioning against competitors, and identification of what constitutes quality service dimensions and service structure. This marketing plan encompasses all methods of STP, promotion, service development, quality auditing systems, and methods of differentiating the organisation from existing child care competitors in the region. 2. Segmentation, targeting and positioning Defining the market In order to develop a quality marketing effort, it is necessary to understand the dimensions of what constitutes a market. A market is a group of potential customers dispersed geographically that maintain the potential to make service purchases. To reach these individuals, it requires process planning, recognition of important elements associated with the marketing mix, and maintaining relationships to satisfy individual and organisational objectives (Boone and Kurtz 2007). Markets want to satisfy their utility needs in terms of the overall fulfilment that comes from a particular service (Boone and Kurtz). In order to gain market attention, the business must segment, which is the process of dividing a whole market into smaller, homogenous groups most willing to make purchases at Apple Tree. Once these markets have been identified, targeting occurs in which promotional materials are developed against their service demands, lifestyle, or other demographics in order to maximize profit f or those most likely to utilise the service. On the heels of these activities is positioning, which is â€Å"owning a place in the minds of consumers by concentrating on a single phrase or concept that defines the company values and purpose† (Trout 2008: 18). (b) The vitality of STP to Apple Tree STP is vital to Apple Tree in terms of cost, labour and ensuring that the best fit of potential customers is selected for utilising the service. The business wants to recruit markets that share the same values and child-rearing principles of Jefferies to avoid the need for labour training or dissatisfying consumers. Failure to follow STP models for market reach can lead to high costs of promotional materials, wasted on non-key markets and also force operational and management changes on the organisation for this business. Since Apple Tree’s longevity is centred around revenue building from direct customer transactions, it is important to identify homogenous groups that share t he same child care vision to avoid service failures or perceptions of service failure from markets that utilise the service who do not share Apple Tree vision. (c) Segmentation Jefferies will segment according to the most effective market criteria. The key, potential market availability for Apple Tree are mothers who already utilise child care services, but are constrained by locality (travelling too far). Localizing the service will provide added convenience to the service model. Another market is mothers who are currently

Australian Economy over the Last Two Years Essay

Australian Economy over the Last Two Years - Essay Example If you do not see a reference, check your original document in case there is a footnote that Viper has not detected. Viper will show a match where there is a string of 5 or more words that are the same as your work. So it will identify fragments that match, which are not necessarily plagiarism. It is important that Viper does not ignore these fragments as they draw your attention to any sentences where the writer has 'rephrased' parts of the original material (keeping the initial structure) without giving due credit. Sometimes, Viper will identify matching material that is available on websites, but which the Writer may have actually taken from somewhere else (and given proper credit for). So the fact that the work has content which matches a particular website does not mean the Writer has used that website. They may have obtained the material from another source. Viper checks for direct quotes - i.e. material included in quotation marks "like this". It will give you an overall perce ntage of words it thinks are direct quotes. Clearly, this should not be too high as work that relies too heavily on other material is not 'original'. You should also check that all the direct quotes in your paper have actually been referenced by the Writer. Overall Plagiarism Rating This is a general indication of how much matching content the scan found in your work. As a guide: Overall plagiarism rating 6% or less : Highly unlikely to contain plagiarised material. A careful check will only be necessary if this is a lengthy piece (a finding of 6% in a 15,000 word essay, for example, would be of greater concern!) Overall plagiarism rating 6 - 12% : Low risk of containing any plagiarised material. Most of the matching content will probably be fragments. Review your report for any sections that may not have been referenced properly. Overall plagiarism rating 13 - 20% : Medium risk of containing any plagiarised material. There may be sections that match websites - you need to make sure that the Writer has given proper credit for these. The scan may not have detected quotation marks or footnotes that the writer has used (for example, if they have used an opening quotation mark but failed to close it) which could explain the higher result. Check carefully. Overall plagiarism rating 21%+ : High risk of containing plagiarised material. If the overall rating is this high, you need to check your report very carefully. Don't panic - it may just be that there are a lot of matching fragments and the software has not identified all direct quotes (for example, because the Writer has used open inverted commas and not properly closed them, or has used an apostrophe rather than inverted commas for quotes. But you should go through the report very carefully to check that this is the case. Report for '586774.docx' Overall content match: 1% Direct quotes: 0% of which 0% found online. Actual content match minus quotes: 1% Macroeconomics and Microeconomics Name: Institution: Macroe conomics and Microeconomics †¦ Students Paper: †¦ and Microeconomics The Reserve Bank of Australia and the Australian Government has been †¦ http://treasury.gov.au/documents/1754/HTML/docshell.asp?URL=Ken_Henry_speech_to_the_Count_Financial_Canberra_Conference.htm †¦ action by the Reserve Bank of Australia and the Australian Government in response †¦ †¦ has been successful according to the data covering the last two years. In order to see this success,

Cavour and Bismarck respectively Essay Example for Free

Cavour and Bismarck respectively Essay The unification of the states of Italy and Germany was primarily driven according to how each statesman, Cavour and Bismarck respectively, handled the situation in their own countries. Generally, the two leaders implement the process of diverting their attentions on how to eject intruding forces out of the territorial states by starting a plot which will cause very common philosophical perspective, to drive away external forces. \. Cavour was able to ignite the war with the Austrians which lead to the total acquisition of territories for Italy. This started the unification process for the country since many forces of the states share the same sentiments (Arcaini, 2005). On the other hand, Bismarck of Germany also initiated a conflict in order to unify the outlying forces within the central German influence. Although indirectly, he created a small conspiracy by attracting an individual to accept a royal position in Spain in order to start the Franco-Prussian war. The combinations of forces lead to the unification of different German states. Between the two, Germany could be a potential effective European leader. This can be attributed due to its centralized extent of influence within its boundaries both geographically and politically. Unlike the Italian state, it is also situated in a way where easier strategic location is a big factor, an advantage to relay information to other European countries. Another factor which provides a greater advantage of Germany over Italy is that they showed a mightier force in terms of capturing other governments. When the war between France and the Northern states of Germany was over, Paris was captured considered to be the French center of government. References Arcaini. 2005. The Italian Unification. Arcaini. Retrieved November 17, 2007 from http://www. arcaini. com/ITALY/ItalyHistory/ItalianUnification. htm.

Top 10 Issues in America Essay Example for Free

Top 10 Issues in America Essay One issue where the stakes are simply too high to ignore China is rising. America should look for cooperative mechanisms to advance its goals where possible but continue to press bilaterally with China and better deploy regional and international mechanisms where necessary. To be above china again America needs to restore financial stability. With U.S. financial troubles at the center of the current global vortex, the U.S. has important obligations to strengthen the global financial system, including by enhancing financial regulation and diminishing reliance on foreign credit. Our health care needs to have some sort of ability so that every American citizen can have affordable health care. Each and every citizen has the right to be helped if they are medically in trouble and fighting for there life so we should be able to help everyone in America. Another issue that America our National Security which deals with a lot of gun violence. Many guns are being sold illegally everyday on the streets. American citizens in some places cant walk down there streets or go to school without being worried about being shot to death. The gun shootings show that a lot of people do not care about our world until it is there issue. An issue that many seem to now care about is pollution. We the citizens of America are the ones creating the issue of pollution but why do many not care. Another problem that America has is immigration. We are having a lot of people try and illegally come live here and work here which is making a lot of our citizens not able to get a job. Immigration can also lead us to the issue of over population. We as a country are over populated. This issue makes it harder for a lot of people to get jobs to be financially stable. Also creates a low amount of space in where we can fit more homes. America likes to spend a lot of there time watching what the media has to say. Media is wrecking our society by giving people images of what we should look like and what we should be which is destroying many individuals. Also the only thing that media likes to show us on the news is all the bad stuff that goes on in the world. We need to start showing more positive views of who we are rather than another person being shot for no apparent reason. I also think that because of media a lot of Americans are not exercising properly leading to the issue of obesity. This big issue in America a lot of our citizens are over weight. A way this issue is somewhat being fixed is in New York they banned large bottled soda. America has a lot of issues that all seem to somehow tie together. I feel that if we start demolishing some of the issues we have that sooner or later the other issues that tag along with the main issue with disappear. So as one American Citizen to another wouldnt it be better to start tackling the issue today as opposed to tomorrow? Five Most Important Rights to American Citizens Five Most Important Responsibilities of the American Citizen

The Image Of Women In Tv Advertisements Media Essay

The Image Of Women In Tv Advertisements Media Essay The first television advertisement appeared on July, 1941 during a baseball game on a local New York channel. The 10-second commercial spot broadcasted by the company Bulova Watches has revolutionized the television (Business Wikipedia). It knew a large overwhelm that pushed many other companies to jump on board .By 1948; many additional companies adopted this new marketing technique, and little by little , the new tool has become familiar and very used and companies were obliged to compete against each other to attract the largest number of customers . For this reason they tend to employ the more attracting image to convince people to buy. One of these images is that of woman. Since the late 60s, there have been concerns about woman ¿Ã‚ ½s portrayal in the media. Western advertisers introduce her in different commercials since they had noticed that her appearance is very effective in term of attractiveness. But, it is so noticeable that in the majority of ads, women are stereotype d and abused. However many wrong ideas are promoted about them, since they are always viewed as objects used to attract people ¿Ã‚ ½s attention. Besides their devaluation, the content of advertisement contains a lot of violence against them. Their abuse and their image misuse should be considered a serious issue as it affects the audience and change their minds and gazes. In Fact, advertisers tend to play on people ¿Ã‚ ½s psychologies, so they can easily manipulate and convince them to buy unnecessary goods. The question here is how western TV advertisements stereotype women and how much this could harm the audience. Chapter 1: Literature review 1. The Image of Women in TV Advertisements: 1.1 Women in TV advertisement; from a subject to an object: a) Women as a Sex Object: Nowadays, advertisements are seen everywhere at any time. Most of advertisers seek to present a beautiful sexy woman in their commercials in order to market products and by doing so they consider her as just a sex object that can persuade the consumer by means of seduction to buy. Many companies have succeeded in increasing their revenues by using the sexual context which has enlarged their customer base and attracted a largest number of clients. Therefore, Berger considers these advertisement techniques as  ¿Ã‚ ½sexploitation of the female body as one of its communication tools ¿Ã‚ ½ ( Ilona P.Pawlowski,2007). Historically, the employment of women as a sexual object has evolved gradually;  ¿Ã‚ ½in 1983 only 28% of women shown in ads had some sexy clothes in their bodies but  ¿Ã‚ ½in 2007, 75% ¿Ã‚ ½ of them dressed in an attractive sensual way. Nowadays women appear partially nude in advertisement. In other words,  ¿Ã‚ ½women not only continued to be portrayed in a sexual manner, but also the degree of sexuality increased over time ¿Ã‚ ½ (Ilona P.Pawlowski,2007). In the article  ¿Ã‚ ½The Exploitation of Women in Ads ¿Ã‚ ½ written by Kanter on the web cite Study mode, the fact that many fashion photographers return pornographic publications to take sexual and attractive poses or only parts of women ¿Ã‚ ½s body is mentioned. The book stresses the image of women as a sexual object, a thing or a part of the merchandise to be dehumanized especially by showing just parts of her body. To conclude as Cortese notices in his book Provocateur: Images of Women and Minorities in Advertisement  ¿Ã‚ ½advertising sells much more than products, it sells values and cultural representations, such as success and sexuality. ¿Ã‚ ½ Moreover, women are more used than men in advertisements and according to this article  ¿Ã‚ ½How Advertising Women Models Can Reach Market? ¿Ã‚ ½ the writer confirms that  ¿Ã‚ ½even for products that the target consumers are males ¿Ã‚ ½ woman image is often employed. It creates on them an impression that women would like a man that uses that product. In other words,  ¿Ã‚ ½women want this. Get the product, get the woman ¿Ã‚ ½ (Cortese, 2008). This shows that nowadays, women are used as a sex object with all kind of products from electronics to make-up. An article titled  ¿Ã‚ ½Russia-Campaign against sexism in advertising ¿Ã‚ ½ insists on the same idea,  ¿Ã‚ ½the female body is portrayed as a propaganda for pornography, violence and prostitution ¿Ã‚ ½ in order to advertise products that men buy such as cars, beers, perfume ¿Ã‚ ½for example in cars advertisement, women ¿Ã‚ ½s hot body is most of the time present,  ¿Ã‚ ½they act as a supplement to the car, as one of the options available to be expensively purchased by a successful man ¿Ã‚ ½. Danesi, a moralist, advertising professional and student of contemporary marketing communication knowledge, writes in his book Sex in Advertising that if we read about psychological studies that examine how males think, we can notice that  ¿Ã‚ ½the reward centers in the brains of young heterosexual males were activated by female face ¿Ã‚ ½. This means that the reason of creating a suggestive advertisement is that by showing women ¿Ã‚ ½s body as a sex object we can activate and influence the reward centers of a man and push him to purchase a product, simply because there is the image of a female body on its cover. Also, by showing women ¿Ã‚ ½s body we can access to the subconscious of a man and make him implicitly remember the sexual thing (women). That ¿Ã‚ ½s why  ¿Ã‚ ½Advertisers believe that the more outlandish, the sexier, the more skin shown, the more the brand image will refuse to leave your memory ¿Ã‚ ½ (Dansei, 2011). Figure 1: A nude woman in DG ad. This psychological explanation is another definite proof that women ¿Ã‚ ½s body is abused for marketing benefits for which many famous companies tend to portray women in a sex context , such as Dolce ¿Ã‚ ½ Gabbana, Calvin Klein, Yves Saint Laurent and many other well-known brands. Besides, according to the article  ¿Ã‚ ½Sex in advertising  ¿Ã‚ ½by Dansei, there are  ¿Ã‚ ½5000 advertising messages a day ¿Ã‚ ½ that a person can receive and 20% of these ads contain sexual images. So, advertisers consider that women ¿Ã‚ ½s bodies are not only  ¿Ã‚ ½a beguiling approach ¿Ã‚ ½ to attract consumers ¿Ã‚ ½ attention, but also the best tool and can be  ¿Ã‚ ½ Commodified as products that have a use value. ¿Ã‚ ½(Dansei,2011) It ¿Ã‚ ½s so clear then that a sex object is something that has become essential in every advertisement in a way that objectified and dehumanized women. This can be explained by the fact that  ¿Ã‚ ½people believe that sex sells products ¿Ã‚ ½ (Province,Monique,2010). As a result  ¿Ã‚ ½sex in advertisement contributes to the building of strong, vibrant, and long-lasting brands ¿Ã‚ ½ (Ilona P.Pawlowski,2007). Verhoeven explains in her article  ¿Ã‚ ½Axe body spray ads and women as sex objects ¿Ã‚ ½ that  ¿Ã‚ ½advertisements do not just sell products, they also promote and establish our culture ¿Ã‚ ½s values and ideas ¿Ã‚ ½ so naturally  ¿Ã‚ ½stereotypes are reinforced by advertisement ¿Ã‚ ½ (Verhoeven, Hanna, 2011). Axe body spray is one of the many examples of ads that make stereotypes against women. Figure 2: pictures of Axe spray commercial: The fallen angel To set an example, these two images belong to the commercial spot of Axe body spray for men. It is titled  ¿Ã‚ ½Fallen angels ¿Ã‚ ½; this ad shows many beautiful women introduced as angels that came from sky, on earth, they go directly to the place from where comes the smell of Axe body spray. When they find the man who puts it, they take off their crowns, forget about their innocence and seduce him. The message this ad delivers to the male audience is that women can not control themselves when smelling such a perfume. It ¿Ã‚ ½s always a sex context. b) The image of the traditional housewife: Another inappropriate image the advertisement reflects is the perfect housewife whose tasks are raising children and taking care of her house and husband .An article titled  ¿Ã‚ ½Women ¿Ã‚ ½s Images in Magazine Advertisement: How Far Have They Come? ¿Ã‚ ½ discuss this topic. It emphasizes in fact that advertisers  ¿Ã‚ ½characterize them as possessing low intelligence, analytical ability, and rationality ¿Ã‚ ½ and when the audience especially men get this message, they will generalize these characteristics to all women and of course this result in a devaluation of the woman and its important role in society. Standing for the same idea, Naughton Michael states in his book  ¿Ã‚ ½The Popularized Housewife in Advertisements ¿Ã‚ ½, that  ¿Ã‚ ½The creators of ads made it appear that the full time job of a woman should be a housewife ¿Ã‚ ½. Women are considered as mades or servants who are responsible just for the rest of the family. Figure 3: The traditional image of a hou sewife Therefore, many advertisements present the image of the housewives wearing the magic uniform of work. Usually ,they wear  ¿Ã‚ ½aprons, skirts, high heels, and pearls ¿Ã‚ ½ (Naughton,Michael,2006). He adds that  ¿Ã‚ ½The ad showed that women are expected to be in this professional uniform all the time ¿Ã‚ ½. they are always placed in the kitchen or the bathroom (described by Naughton as their  ¿Ã‚ ½office ¿Ã‚ ½). These two elements of job (uniform and office)  ¿Ã‚ ½strengthens that the housewife is, indeed, an important job as any other is ¿Ã‚ ½. This message delivered by advertisement reinforces the idea of the dependency of women on men. Figure 4:The commercial of Schlitz beer  ¿Ã‚ ½Negative characterizations made by advertisers such as women ¿Ã‚ ½s place is her house or women are weak and need men protection, push men to think that these ideas are true and women are really weak fragile and unable to go out for working. Moreover, advertisements show that women as housewives can not make expensive purchases. They are not intelligent enough to make such decisions. Differently, men in advertisements are introduced as businessmen who are usually busy outside the house .They also make big decisions and  ¿Ã‚ ½look after women who are not capable of looking after themselves ¿Ã‚ ½ (Shrikhande,Vaisahli 2003). It is so obvious here that advertisement stands for gender inequity. In fact it tends to present women in inferior positions comparing to males. Moreover they are very devaluated when their activities are limited to house shores. As an example, an ad for Schiltz beer shows a woman that burned the dinner that she prepared for her husband. She cries for this, then her husband says  ¿Ã‚ ½do not worry darling, you didn ¿Ã‚ ½t burn the beer ¿Ã‚ ½. The idea of the woman who serves the  ¿Ã‚ ½man of the house ¿Ã‚ ½ (Naughton, 2003) in order to make him happy is so clear. c) The Image of the Dumb Blonde: The article  ¿Ã‚ ½The Dumb Blonde Women Stereotype ¿Ã‚ ½ demonstrates that blond women are considered as beautiful, thin, sexy and attractive but not intelligent not serious and not responsible. Again she is seen as an empty minded who has no opinion or personality. Blonde women are always shown busy taking care of themselves in order to look beautiful; their main interest is to wear provocative clothes, put sexy perfumes and make-up .They are portrayed as stupid and superficial.  ¿Ã‚ ½This stereotype is often expressed excessively in blonde jokes ¿Ã‚ ½ (The dumb blonde women stereotype). In addition, advertisers treat blond women as a  ¿Ã‚ ½piece of meat ¿Ã‚ ½ (Kazay,Ginger 2007). The question here is why this image of the dumb blonde is employed in ads? Advertisers portray a blonde as a stupid women to attract the consumer attention and to keep the ad in his mind. They want to create original, funny ideas. When the consumer watches such funny images, he will laugh and t ell others about it. The ad is registered in his mind and transmitted to others. This is the result that advertisers aim to achieve. 1.2 Violence against Women in Advertisement: a ) Physical Violence:The first aspect of violence against woman that advertisement shows, is the sex context excessively used when introducing women in ads. Women are objectified and seen in a weak position, helpless and  ¿Ã‚ ½bound ¿Ã‚ ½ (Evans,Rachel), however men are seen strong and  ¿Ã‚ ½with power over women ¿Ã‚ ½ (Evans,Rachel). Advertisers send, through this image, the subliminal message that women like and want violent men. Evans explains this idea in her article  ¿Ã‚ ½American Experience: Does Selling Sex in Modern Ads Advocate Violence against Women? ¿Ã‚ ½ she writes about modern advertisement  ¿Ã‚ ½They are desirable to women, that desirable women are submissive, and that a woman doesn ¿Ã‚ ½t really mean no when she says it ¿Ã‚ ½ she adds that  ¿Ã‚ ½this image of violence towards women results in  ¿Ã‚ ½desensitizing consumers into thinking that violence against women is not only acceptable, but encouraged ¿Ã‚ ½ (Evans,Rachel). Such message is reall y a very dangerous way to portrait women .It is so unhealthy to make people believe that women like violence. Dealing with the same issue, Mc Cormack an assistant sociology professor collected many ads from the most famous magazines in America like Business Week and Cosmopolitan that show  ¿Ã‚ ½women smiling as they are being hit ¿Ã‚ ½ ( Rob,Roberts1991). He deduces that advertisement make the audience believes that women like to be hit and this is of course so wrong. Unfortunately, this kind of message that people get from advertisement encourage men to be violent with women. Mc Cormick ensures that  ¿Ã‚ ½We never see men in these positions, we never see men upside down, we never see men tied up, we never see men being assaulted by women, we never see men being hit by women, being hit by things in the head. We certainly would not see men enjoying it ¿Ã‚ ½ (Rob,Roberts1991). This picture is a concrete example of the conception of violence that advertisement emphasizes. It is an ad made by the famous company Calvin Klein,  ¿Ã‚ ½the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualized violence against women. ¿Ã‚ ½ (Doherty,Elissa 2010) Figure 5: a woman as sex object in Kelvin Klein ad Another company that its ads are plenty of violence against women is DolceGabbana. For this reason Dina Price made an interview with the Italian designer of this brand. He stated that  ¿Ã‚ ½these ads do not represent rape or violence, but if one had to give an interpretation of the picture, it could recall an erotic dream, a sexual game ¿Ã‚ ½. The idea of this  ¿Ã‚ ½sexual game ¿Ã‚ ½ is adopted by the majority of famous brands.  ¿Ã‚ ½All these companies consider violence and humiliation sexy. They transform these into that art that shocks the public opinion ¿Ã‚ ½ (Sex and Violence in Advertising, A Mainstream Phenomena). In fashion world, we notice that  ¿Ã‚ ½fashion photographers have an ongoing obsession with images of women looking dead ¿Ã‚ ½ (Katelate Stephanie,2011). These dead-like women are shown in a sexy and attractive poses. We can deduce here that advertisers and designers use violence to present something sexy (Katelate stephanie 2011).So women are shown again portrayed in shocking images. They are usually seen in  ¿Ã‚ ½an unhealthy way ¿Ã‚ ½ and suffering from the physical violence such as  ¿Ã‚ ½torture and killing ¿Ã‚ ½ (Rob,Roberts1991) caused by men. b) Psychological Violence: Sexual exploitation of women has increased over the last decades as a new marketing strategy. They are seen as attractive bodies and nothing else. This emotional violence can also be proved by discrimination, based on skin color, made by advertisers. White women are always preferable when choosing a model for a commercial spot. It ¿Ã‚ ½s so rare to see an advertisement with a black model, and even if it happened, she would be introduced as a vulgar and unsophisticated one. More moral violence against women is seen in advertisement when just few parts of women ¿Ã‚ ½s body are shown like legs or a mouth. This is a clear dehumanization of women.  ¿Ã‚ ½The reduction of women to body parts for men ¿Ã‚ ½s consumption can significantly damage a woman ¿Ã‚ ½s self-respect ¿Ã‚ ½ (Katele, 2011). Moreover, woman is treated as a prostitute in the majority of advertisements. She is not serious or respectful but happy with a smiley face. Considering this picture; they are not only intro duced as prostitutes but also proud of it! 1.3 Advertisers ¿Ã‚ ½ Definition of Beauty: a) The White Skin: To be beautiful as a first condition is to be a white-skinned person! This what advertisers promote as ¿Ã‚ ½White beauty is viewed as superior ¿Ã‚ ½ as Banks Michaela Choo confirms, because white women are seen more innocent, shiny, with straight hair and  ¿Ã‚ ½light skin ¿Ã‚ ½. In contrast, black women are viewed  ¿Ã‚ ½as animals more than as humans ¿Ã‚ ½ she adds. We can deduce then that racism is another negative value advertisement spreads. Furthermore, advertisers  ¿Ã‚ ½define the white standard of beauty in terms of the skin tone, hair type and body shape ¿Ã‚ ½, Bank says. One understands from this definition that not all white women are considered beautiful. Advertisers have many criteria to be followed. According to them the perfect white women must be thin, with straight hair, nice smile and preferably blond. A concrete example is when an African-American model was refused by the company of Ciroc Vodka (Bitchie,Nicole 2009), simply because she was a black wom an and the company admitted it. She wondered  ¿Ã‚ ½What message does this send? If you are not light you are not right? If you are black get back? What does this do for the self-esteem of young  ¿Ã‚ ½dark-skinned ¿Ã‚ ½ African-American girls every where? Tell them that they are ugly because their skin is too dark? Is this a type of mentality that you like to promote in your marketing campaigns? ¿Ã‚ ½ (Bitchie,Nicole 2009) For more credibility, researchers made statistics to figure out the percentage that white women take in commercials. As shown in the table below, white women are used in most ads of product categories. Models with light skin accounted by 64.8% in the clothes products ads compared to medium and black-skinned models by only 35.2%. This shows that advertisement designers prefer white women and consider them the more beautiful. For perfumes products black models are present in just 20% of ads when the rest (80%) is for white ones. For make-up products 65.5% of ads for white models and 34.5% for dark models. Through this obvious discrimination, advertisers tend to manipulate the unconsciousness of the consumer and oblige him to adopt the idea that the white skin is the first condition of beauty. Product category Light skin models Medium and dark skin models Hair product Shoes Perfumes Public service Ad Electronics Skin care Makeup Other 50.0% 66.7% 80.0% 58.8% 54.5% 57.1% 65.5% 61.5% 11 10 12 10 6 16 19 40 50.0% 33.3% 20.0% 41.2% 45.5% 42.9% 34.5% 38.5% 11 5 3 7 5 12 10 25 100% 100% 100% 100% 100% 100% 100% 100% Table (*): Product for light skin models b) Super Skinny Models: Nowadays, skinny models are seen in all types of advertisement. They are preferred by many fashion designers who find them very attractive, beautiful and  ¿Ã‚ ½as the way their skin tightens up over the bone in most places in their bodies is what makes them look sexy and attractive ¿Ã‚ ½ (Barrett,Patrick,2004).  ¿Ã‚ ½Not only their bodies are easier to dress with but also the clothes hang better on them, says Joanna Hill, an advertisement designer in New York.  ¿Ã‚ ½Skinny models just look better ¿Ã‚ ½ says Karl Lagerfeld, a fashion designer from Germany. For that reason, most models shown in commercials of famous and well known brands are always super skinny ones. This excessive exposition to this image will lead people to think that to be elegant, beautiful and sexy, you should be too thin that your bone could be seen easily! This is of course a wrong idea, women are of different weights and being too thin is not a beauty indicator. However many women today seek to loose weight just to imitate what they see in T.V. As a model of perfume ,clothes or makup commercials, they think if such a famous brand employed this model to advertise its product , they should be necessarily so perfect. And to be beautiful, they should just look like her. c) Beautiful is to be Young: Sexy women are frequently seen in all types of advertisements. As sex sells every thing, advertisers employ attractive women posed in provocative way to buy products. But before beauty, models should be of course young women, the age is so important to advertise especially for feminine products .Beauty is so related to youth, this what advertisers promote. This idea can deeply harm the female audience. Every woman that gets over 30 or 35 will consider herself as an ugly woman that can not be seen as beautiful in a way or another. A woman may think that way due to the fact that the message excessively sent to the audience generalizes the idea even if is totally wrong, it makes everybody believe it even though it is illogical. It is so clear then that advertisers promote their own opinions and ideas and seek to standardize people ¿Ã‚ ½s mind in a way that serves them and convinces consumers to purchase what is advertised. 2. Stereotypes Against Women in TV Advertisements and its Impact on Society: 2.1 Women ¿Ã‚ ½s Body Dissatisfaction: Today, TV advertisement is a common way by which a company promotes its products. Thin and beautiful models or celebrities are the main image that companies relies on to attract the audience. In fact, this repeated image of the same physical characteristics of models create on women a feeling of dissatisfaction .They automatically tend to overestimate their bodies sizes in order to look like what they always see in ads. This causes them many serious problems. a) Eating Disorders: Eating disorders is eating more or less than the body needs. It is caused usually by psychological problems like anorexia nervosa and bulimia nervosa which are characterized by a disturbance of eating behavior. The first involves  ¿Ã‚ ½rejection of food ¿Ã‚ ½ while the second involves  ¿Ã‚ ½pursing ¿Ã‚ ½ after eating. Women mostly influenced by these disorders. In fact advertisement has a noticeable role in causing these troubles. After watching TV commercials that standardizes the conception of beauty, women would feel dissatisfied with their bodies shape. According to the researchers Harrison and Canter  ¿Ã‚ ½disordered eating symptomlogy and encompass related variables such as body dissatisfaction, drive for thinness, perfection, and ineffectiveness ¿Ã‚ ½ (Cohen, Sara2006). In advertisements, the portrayal of  ¿Ã‚ ½super-slim ¿Ã‚ ½ females is considered as more fashionable, desirable and attractive. Many researchers confirm that exposure to ideal-body images could increase eating disorders in two ways. First  ¿Ã‚ ½exposure could lead to internalizing the ideal-body stereotype ¿Ã‚ ½ (Harbin Channel,2011), which causes an excessive dieting in order to attain the internalized ideal. Second, exposure to thin-ideal could promote  ¿Ã‚ ½social comparison ¿Ã‚ ½, which engenders intense dieting as a means of seeking to meet  ¿Ã‚ ½external standards. ¿Ã‚ ½ b) Low Self-esteem: After watching super models in advertisements, women tend to compare themselves with models shown in commercials. This comparison makes them dissatisfied with the way they look especially those who already have negative impression about their bodies.  ¿Ã‚ ½Women who already have low opinions of their physical appearance are at an even greater risk for negative effects from media images ¿Ã‚ ½, says Bessonoff a professor in the Psychological Department in the University of Connecticut who has more than 7 years in the fields of social comparison, body image, and women in the media. Moreover, TV commercials show also unrealistic images with many modifications.  ¿Ã‚ ½Viewing television commercials containing images of the unrealistic thin-ideal for women caused adolescent girls to feel less confident, and more dissatisfied with their weight and appearances ¿Ã‚ ½(Dittmar Helega,2011). Women evaluate their own attitudes, abilities, and beliefs among others and they are not satisfied with their appearance which is more judged by themselves than by others.  ¿Ã‚ ½Comparisons interested on appearance commonly are upward, which means that a woman compares herself to others who are more attractive and better in order to find out the standard of excellence. This upward comparison is related to  ¿Ã‚ ½body dissatisfaction disordered eating, decreased self-confidence, depression, and anxiety ¿Ã‚ ½ (Cohen, Sara ,2006). c) The Need to be Perfect: The pressure of exposure in today ¿Ã‚ ½s life leads to dangerous effects on women ¿Ã‚ ½s body. Exposure, in which the ideal body image is portrayed, will make women unhappy and dissatisfied with their body shape, especially when they watch thin models, who advertise new fashion designs, so they feel the need to be perfect like them. Thin body images of such models and actress have been getting thinner and thinner over the past 40 years. They are wearing very small sizes 1and 0 which make women attempt impossible standards in order to be beautiful and perfect. As a result, cosmetic surgeries are very popular today. Many medical professionals confirm that the rising of cosmetic surgery is due to the rising accessibility to television programs. Thus, women become dissatisfied, worried, and obsessed with their appearance, and they turned to be only concerned about looking for cosmetics and advertised products that promised to offer them solutions. It is clear then why advertisers see k to make women feel unsatisfied and unhappy with their looks. 2.2 Stereotypes Against Women in Tv Advertisement and its Effects on Men: Nowadays, we are excessively exposed to advertisements in every single moment because of the well developed techniques used. Woman ¿Ã‚ ½s image is always the essential part in TV ads. This has a big influence on the audience. a) The Influence of Sexy Images on Men: Advertisements that contain plenty of sexy bodies may affect the audience and shape their ideas about women. A sexy ad in which a woman wears a bikini gets the attention of men. A research done by Susan Fiske, a professor of psychology at Princeton University, shows that  ¿Ã‚ ½in men ,the brain areas are associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis ¿Ã‚ ½(Landau,Elizabeth,2010). Another research uses  ¿Ã‚ ½brain scans ¿Ã‚ ½ to show that when we see images of sexy bodies  ¿Ã‚ ½an activity increased in a part of the brain called the premotor cortex, which is involved in taking actions ¿Ã‚ ½ (Lan, 2011). Moreover, these sexy images portrayed in TV ads tend to increase the sexual appetite of men. According to the authors Bram Van den Bergh, Siegfried Dewitt, and Luk Warlop,  ¿Ã‚ ½the desire for immediate rewards increased in men who touched bras, looked at pictures of beautiful women, or watched video cl ips of young women in bikinis running through a park ¿Ã‚ ½ ( Science Daily,2008). b) The Influence of Models on Men ¿Ã‚ ½s Desire and Want towards Their Wives: As models are portrayed in different and frequent ads in their stereotyped manner, men are influenced by their bodies ¿Ã‚ ½ attractiveness and they want their wives to become like these models. Men are attracted by young women with  ¿Ã‚ ½small lower part of face with full lips, high cheek bones and long neck, large eyes and small nose ¿Ã‚ ½ (Men know what they want, 2011). c) Male ¿Ã‚ ½s gaze: According to Jonathan Schroeder,  ¿Ã‚ ½to gaze implies more than to look at-it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze ¿Ã‚ ½ (Chandler, Daniel,2011). The male ¿Ã‚ ½s gaze is the way how a man considers a woman. As TV ads are plenty of sexy women employed by advertisers to sell products  ¿Ã‚ ½the idea being that if you buy what they are selling you will get the girl ¿Ã‚ ½ (Abgond, 2011). In this picture of Channel advertisement, Nicole Kidman appears in such a way  ¿Ã‚ ½looking straightly into the eyes of the viewer ¿Ã‚ ½ (Lowen Linda, 2010). This advertisement is directed to men, Mulvey explains  ¿Ã‚ ½males may believe that buying this product as a gift for a woman might make her look like the model in the advertisement  ¿Ã‚ ½, also using this perfume could change the way people look at you ¿Ã‚ ½Ã‚ ¿Ã‚ ½ (Lowen Linda, 2010). Figure 6: An American actress in Channel ad 2.3 Stereotypes against Women in TV Advertisement and its Effects on Children: Television continues to represent women in highly stereotyped manner in order to influence viewers and specifically children who are easily affected. a) Stereotyping: In TV ads, women are portrayed in different ways. These images have an influence on children ¿Ã‚ ½s attitudes and beliefs. Children who watch female characters as  ¿Ã‚ ½passive, indecisive, and subordinate to men, and who see this reinforced by their environment, will likely believe that this is the appropriate way for females to behave ¿Ã‚ ½ (Witt, 2011). Furthermore, children after viewing female characters in advertisements, have difficulties to distinguish fantasy from reality  ¿Ã‚ ½Television characters are often exaggerated stereotypes that can distort children ¿Ã‚ ½s expectations of people in day-to-day life ¿Ã‚ ½ (Raizada,Parul, 2009). Moreover, women have a sex-role in TV ads and it leads to a harmful effect on children ¿Ã‚ ½s minds as they keep thinking about these sexual ads, young girls may feel inferior compared to this artificial beauty which may result in depression and underestimation of themselves. b) Violence against Women in Ads Influences Children Behavior: After watching TV ads involving violence against women, children may have aggressive thoughts which leads them to use violence against their sisters and even against their mothers. According to the psychologists Craig Anderson and Brad Bushman  ¿Ã‚ ½violent cognition may start a process that reinforces kid ¿Ã‚ ½s aggressive knowledge and makes them more likely to engage in aggressive acts ¿Ã‚ ½ (Science Daily, 2008). Moreover, when kids watch aggressive actions in TV ads, this may raise the risk and the aggressive tendencies children have ¿Ã‚ ½. The two psychologists confirm that when you let your children watch violent ads  ¿Ã‚ ½you are allowing your kids to have higher potential to engage in this activity and it puts them at a higher risk because they become desensitized to violence ¿Ã‚ ½. Due to the presence of violence used by males against women in TV advertisements, children are primarily influenced by these sights and that males are always superior to females. Cons equently, very terrible images are built in children ¿Ã‚ ½s memories which are based on gender inequity and violence. c) Women ¿Ã‚ ½s Tobacco Ads and its Impact on Children Behavior: Women are present in many tobacco advertisement which has a psychological effects on children. Tobacco advertisers use different techniques when advertising cigarettes. Their convincing tools influence many children and push them to consume tobacco products. In fact, celebrities shown in tobacco ads are a very important mean to convince children that tobacco is a sign of luxury and sophistication. Many famous tobacco companies tend to use this technique such as Winston, Virginia Slims, Salem and Marlboro. This picture shows a well known American singer with a tall cigarettes. Figure 7: An American singer in tobacco ad We all know that young people are more influenced by stars behavior .This is a deliberate message for children and adolescent to buy cigarette. Indeed, advertisers do not care about how harmful their product is, they only tend to enlarge their consumer base. * Questionnaire A: * Question 1: -How old are you? The sample analyzed

Jean-Jacques Rousseau Essay -- Philosophy, Political Science

The concepts of liberty and individuality experienced a critical change in meaning and understanding as Europe shifted from the 18th century Enlightenment era to the age of political economy and utilitarianism of the 19th century. This clear distinction can be seen when comparing the works of enlightenment thinker Jean-Jacques Rousseau to authors of the 19th century, including utilitarian John Stuart Mill and communist Karl Marx. The fundamental differences in the ideas of liberty and individuality between the two centuries can be attributed to the political, economic, and social climates of each author’s time. Rousseau’s interpretation of liberty was that of true, unlimited freedom. However, this form of liberty only exists in the state of nature, and thus termed natural liberty. Rousseau maintains that "the law of nature" is the law of self-preservation and individuals have no moral duty toward each other. In order to protect themselves and their property from others, individuals may agree to a social contract in order to form a society that is beneficial to all. The contract functions on the basis of a mutual obligation between society and each individual, and is fulfilled by a surrender of natural liberty in exchange for a moral and political freedom. The general will, which is the will of society as a whole, always desires the common good, says Rousseau. Civil society is thus governed by the general will of the body politic that desires the common good. It is interesting to note that Rousseau’s social contract theory essentially abolishes the ideas of the individual, and instead adopts only ideas common amongst all. This is a key factor that distinguishes 18th century philosophy with that of following century. Rousseau’... ...rkets. The nature of Capitalism makes this so, since the primary goal is to increase efficiency and profit. By taking over other markets, the consumer and labor pool populations are both enlarged. The constant advancement and revolution of technology was also a pattern Marx had noted. With increased productivity resulting from changing technologies also came instability and anxiety, since improvement of machines meant the replacement of human work and job insecurity. These largely negative aspects of capitalism motivate Marx to write the critical The Communist Manifesto. By closing analyzing each authors work, it can be said that the contents of their respective books were indeed a result of the environment the author had been exposed to. As a result, the ideas of liberty and individuality changed as times changed, leading to the differences between the centuries.

Marilyn Monroe :: Biography

Marilyn Monroe was recognized as the â€Å"Blonde Bombshell.†(4) She was well known throughout the world in the 1940’s and 1950’s. Marilyn’s childhood was rough but she rose above it by becoming an actress and model. Norma Jean Mortenson, more famously known as Marilyn Monroe was born on June 1st, 1926 at 9:00a.m in Los Angeles, California. (1, 4) She was born into foster care therefore she never knew her mother or her father. (2) Marilyn’s mom was Gladys Monroe Baker Mortenson. (6) When Marilyn was born her mom was sent to an institution for mental health on behalf of her being diagnosed with paranoia schizophrenia. (6) Marilyn says â€Å"I knew I belonged to the public and to the world, not because I was talented or even beautiful, but because had never belonged to anything or anyone else.†(8) This quote reflects on how she was treated and also how she felt when she was in foster care. When Marilyn was a child she felt unwanted, she would try to replace her mother and father through marriages and attaching herself to her foster families. (9) When Marilyn was young she was molested by her mother’s new husband. (10) This event caused her a lot of emotional and physical scar ring. Later on in Marilyn’s life, she decided to change her name to Norma Jean Baker. (1) Marilyn dropped out of high school her sophomore year. (6) Girls in her time rarely attended college but Marilyn studied at UCLA. (2) Marilyn was most widely known for her acting and modeling career. She received her nickname, Marilyn Monroe, by accident when she didn’t succeed as a girl-next-door at 20th Century-Fox. (30) Marilyn appeared on her first magazine cover in 1944. (5) Her acting career didn’t take off until the 1950’s. (2) Her first movie was called â€Å"The Asphalt Jungle†; she acted in many more movies after that. (2, 6) She got annoyed playing the role of the dumb blonde so she moved to New York City and studied acting with Lee Strasberg. (2) Following this, she signed a seven year contract with 20th Century-Fox. (6) Marilyn’s fame was greater than any entertainer in her time, as a result of this she attracted enormous amounts of media and paparazzi. (6) Marilyn got caught in several sticky situations. She was very close to John F. Kennedy and the Kennedy family as a whole. (5) It was rumored that she was having an affair with John F.

The Benetton Group Case Study Essay -- Benetton Ad Campaign Social Iss

The Benetton Group Case Study The Controversy Continues Problem Identification Benetton, the world famous clothing producer, once again dives into social issues that the United States may not be ready for. The Italy based group is well known for their shocking world issue advertisements that only bear the company logo. In fact, Benetton’s advertisements traditionally do not feature the clothes it sells; only the issues play the lead role. After years of controversy over ads such as AIDS, war, interracial relationships, and priests kissing nuns, it may be time for Benetton to campaign about something other than controversial social issues, like clothes. On January 1, 2000, Benetton’s new advertising campaign wasn’t about sweaters or pants, but about convicted murderers that are on death row. The â€Å"death row† ads feature portraits of American death row inmates in prison uniforms with the slogan â€Å"Sentenced to Death†. The ads give the inmate’s name, date of birth, cr ime, and expected method of execution. Within the campaign, inmates also talk about topics ranging from their childhood to their dreams, everything except their victims. According to CNN, victims’ rights advocates are outraged as well as are the individuals that lost loved ones to the profiled inmates. Once again, Benetton is faced with another controversy that could perhaps worsen their already poor US market share. According to the New York Stock Exchange, where The Benetton Group is publicly traded, it seems that the company has lost over ten dollars per share since their peak of 50 15/16 in January. This decrease could be attributed to many things, but perhaps the most significant was the February announcement that Sears would immediately pull Benetton designed clothes from all 400 of its stores that had been selling the Benetton USA line. The Benetton USA line was specifically designed for Sears when the two companies joined last summer to introduce a new line of juniors , kids, and men’s apparel. Troubled by the campaign, Sears renegotiated its contract with Benetton to gain the right to preview future Benetton ad campaigns. A revised clause in the contract also gave Sears the ability to withdraw from the deal without penalty if the two parties were unable to agree on future campaigns, according to CNN. Regardless of these changes, the controversy was too significant for Sears to ignore due ... ...it could be done by using special warnings). The Benetton does just the opposite: it wants everybody to see it, because this is the only way they can change society (awareness). The ads may be perceived as psychoactive, and therefore ethically incorrect (e.g. the "Death Row" campaign had enormous negative impact on relatives of the murders' victims). The problems with the campaign eventually led to the departure of Toscani from the company (after 18 years of collaboration). The parties had claimed that it had nothing to do with the last campaign, but critics took it as Benetton's acknowledgement of wrongdoing. In the summer of 2000, the Benetton advertising practices have changed as well: they turned from using the death row as means of publicity, towards doing shows on fashion runways. Many of the industry observers anticipate that company will convert to more traditional fashion advertising in order to increase its sales. They predict it will help the stock as well (Sloat, 2000). The results of rethinking the advertising philosophy are yet to be seen. Judging by recent developments, the Benetton approach to social responsibility issues have not been entirely successful.

Bead Bar Network

In a world where competitive edge can hinge on the breakthrough technologies that makes a business run smoothly, Bead Bar is an anomaly. This is because Bead Bar is still using paper based system and this is where Stan’s BJR Consulting will come in. This paper is about the best way Bead Bar can transition into a modern technology run business. BRJ Consulting’s main focus would be to assess the information technology needs of Bead Bar specifically on network technology.To begin with the analysis of Bead Bar, we would have to discuss their background and why they came to the point of needing information technology experts to study their operations. From the needs assessment, we will discuss the best recommendations on the network technology that Bead Bar can put into action to ensure that their company needs and objectives are met. Background In 1998, Bead Bar was started as a small business by Meredith S with the first concept store at New Canaan, Connecticut.Meredith wa nted a store, which she called a studio, wherein customers can create their own bead jewelries with an array of beads, accessories and tools to help them work creatively in a cozy environment. The store will provide the necessary equipment on site and the customers will just have to buy the beads and accessories such as wires and string that they will use. As a result, the customers’ creativity in making their own bead jewelry will be fostered and the company will sell their products.Of course, for customer who has no time to think their own designs, much more to create it will also have an array of designs and products to choose from. They can also choose a particular design which would be made for them by the stores trained employees. The Bead Bar is composed of three divisions namely the studios, franchises, and Bead Bar on Board. The Studio Division, headed by Susanne S. , manages the six Bead Bar studios in different locations. Aside from the Bead Bar studios, they also have franchises are managed by their Franchise Division headed by Leda H.The current franchises of the company are at Kansas City, Missouri; Chicago, Illinois; Los Angeles, California; Seattle, Washington; and Miami, Florida. The franchise division sells a complete beading supply package to businesses that want to open their own bead studio. Bead Bar on Board division which is headed by Mitch is a special bead bar designed for cruise ships. The bar is portable and can be placed on deck or in a lounge. The cruise ships employees also purchase their supplies through the Bead Bar. Currently, Bead Bar has 6 studios, five franchises and Bead Bar on Board.They have a roster of 15 full-time employees and 20 part-time employees. As of their last financial reports, they recorded $1. 5million annual revenues. As we can see, the studios and franchises are scattered in different states. This resulted into several inefficiencies in their operations such as lost orders, incorrect invoicing and de lays in fulfillment and delivery. One of the things that Meredith realized is that these inefficiencies can be mitigated with the implementation of the right system into the company.Further, with the onset of globalization, Meredith believes that it is the right time for Bead Bar to use the advantages of computer technology to become more competitive. She knew that digitization would help the company simplify its processes; facilitate the processing of its orders without the need for lost invoices and help in the overall operations of the company. Bead Bar would also need to look into different strategies such as their supply chain management and pricing strategies. Additionally, Meredith may like to explore other market options such as an online store to widen their customer reach.Meredith realized that there are huge possibilities for Bead Bar once it has the appropriate information technology in its arsenal. Recommendations Overview After the information technology needs assessme nt made by the consultants, it was noted that there are many things that would have to be procured to help Bead Bar’s system to competitive. First, there was no mention of any hardware that Bead Bar has but the basic assumption would be that the head office has computer peripherals that helps them in their administrative work.For example, top management executives probably have their own desktop where they make their reports specifically for Meredith as the president and owner. Julia R, as Bead Bar’ Chief Financial Officer, needs a computer to keep track of the finances of the company as well as make the necessary reports and financial documents that the company needs for its operation. Miriam, as head of Marketing and Sales, probably has a database of inventory of the company’s stocks in order to know what products are moving and what products are not so that she can make the necessary promotions to sell these.In the same way, Rachel, as head of operations and purchasing should also have access to the same inventory database so she can forecast her stock procurement and see what product should be replaced and ordered. Jim, as head of human resources would also have a system for his personnel file, which will include the database of compensation and benefits for each employee. Assuming that each critical unit of the company has its own computer peripherals, the next stem is to determine how each computer is connected to form a network.A network is defined as â€Å"two or more computers that are connected with one another for the purpose of communicating data electronically. Besides physically connecting computer and communication devices, a network system serves the important function of establishing a cohesive architecture. This allows a variety of equipment types to transfer information in a near-seamless fashion† (Encyclopedia Britannica). There are two kinds of network that would be applicable for Bead Bar. First is Local Area N etwork or LAN.These link computers and other peripheral devices such as printers, copiers, etc. As such, the computers within the headquarters of Bead Bar can be interconnected through LAN. The second type would be a Wide Area Network which users connected to LAN can tap into. Wide Area Networks or WAN consists of â€Å"computers connected to a wide-area network and often connected through public networks, such as the telephone system. They can also be connected through leased lines or satellites† (Webopedia). WAN is needed by Bead Bar so that all stores are interconnected with each other.This is especially important for the inventory and marketing database of the company. When stories have access to real time data regarding stocks, decision making in their level will be easier. Network Topology There are different kinds of network topologies that are available for businesses to connect them to their operations network. I recommended that a mesh network topology be used for B ead Bar. .In this topology, there would be alternate ways for nodes to communicate when there is a breakdown on other nodes or if a cable fails.However, this can be expensive to install, as it will involve many of cabling. Mesh technology is often used in conjunction with other topologies such as star, ring or bus topology which is useful for a business that uses LAN. For a WAN architecture, most employ mesh routing. An example of a network which uses mesh topology is the internet. I recommend that a partial mesh network topology be employed for Bead Bar. A partial mesh is organized similarly to a full mesh topology but some nodes will only be connected to one or two network which Bead Bar deems to be the most important. Bead Bar Network The central aim is to observe the business processes and the business organization in place and prove ones analytical skills to understand how the business can be enveloped using a computer network infrastructure for making communication swift and successful sharing of information. The proposed network would entail better communication and save the organization on costs for facilitating one process to get the job done.The departments concerned would be able to capture and share effectively valuable business information so as to remain synchronized with the latest events and take decisions accordingly saving time and costs.Introduction Bead bar concentrate in producing beads jewellery for the customers. They are organized into three divisions’ namely studios, franchises and bead bar on board which demands to be brought to the same page for synchronization of activities. The proposed network design and the appropriate topology which would be an advantage to the firm for ensuring communication and sharing information to keep in synchronization with the current prospects of the business.The following sections would take up the various network topologies to make the communication feasible and possible with regard to all the physical and network barriers. The network design would provide enough architecture which would give a clear picture of the interconnection of devices and the departments to facilitate the sharing of business information. The final segment discusses the pros and cons of the proposed topology in subject. Background information of Bead Bar: Bead Bar is departmentalized into three divisions namely studios, franchises and bead bar on board.The current circumstance is incapacitated to link among them and thus creates inconsistencies in information sharing and knowledge about the company as a whole, at any given point of time. A computer network would make possible the process of getting the entire job done for every customer within an affordabl e time than usual. It would make sure that information regarding ones choice and preferences would be catered and stored for future benefits. The network would enrich the communication among the divisions which in turn would assist greater workability and functionality in operation.Recommendation overview: The network proposal for the Bead Bar could be surrendered into LAN and WAN. The internal network within the divisions would have a LAN network; however the inter-department contact would be made feasible using WAN as they are geographically separated. The LAN network would make sure to connect the personnel of the particular department itself and the swift communication would be an outcome of it. For the LAN network, switches and hubs are used for connecting the particular division itself and for WAN routers are used for interconnecting each other.Explanation of the Network Design: The three divisions of the company are interconnected using the network cable in a wired network us ing both LAN and WAN. Using LAN, the computers are interconnected within the same premises so that all the employees are able to communicate on demand. The head office possess central server where all the information is stored pertaining to all the departments in their database. The other premises are networked using the LAN technologies. The switch is two layered and used to take care of the storing and forwarding mechanism Tanenbaum (2003).Using WAN the network connections are using the public data services and get connect to internet and using VPN technology, using login credentials. Network Topology: The LAN technology follows a star topology with connecting hubs. The interconnecting devices facilitate the use and sharing of information. Star topology promotes the efficient use of network resources. Advantages of the architecture: †¢ Having a star topology takes less expensive in relation to mesh topology.†¢ In a star, every device needs only one link and one I/O port to inter-connect with a number of other devices (Forouzan, 2003). †¢ The installation and configuration of the star topology is quite easy and makes possible the effective use of time and need. †¢ The cabling requirement is less in compared with other technologies and any additions, deletions and movement involves only one connection between that device and hub. †¢ Quite robust in nature; if one link fails the other connections do not cease to operate. This factor also enhances the fault identification and fault isolation mechanism.†¢ As long as the hub is in working condition, the monitoring of links are possible to detect link problems and bypass defective links. †¢ A WAN is used for connecting to the internet so as to get connected with the other departments across geographic locations. †¢ VPN technology is used to so that their develops a secured channel through which the user of the network can establish a secure connection for communication. It wo uld possess proper login credentials for accessing information and makes sure that its encryption technology debars any tapping and illicit use of information.†¢ The database server would be responsible for storage of all data and information centrally and all the users access the information using their credentials. †¢ The VPN technology makes sure that only authorized users are enabled to access information pertaining to the specified department and others would be debarred from the very system. Drawbacks of the architecture: †¢ The VPN technology is quite expensive to implement and manage. †¢ The expensive nature of the wireless switches and hubs is quite a disadvantage.†¢ The use of internet as a resource to map their requirements would take lesser cost and make efforts to create a virtual company but security measures must be a challenge to the organization in question. Conclusion The primary objective to inter-connect has been taken into description an d the network topology has been elaborated to give shape to the entire network for interconnecting the various divisions in the company. The network architecture for the firm and the drawbacks are carefully noted and examined for their feasibility and cost factors.The long term evaluation is made and it can be concluded that taking care of the network advantages would benefit the firm in the long run to achieve the amount of customer satisfaction in the long run. Furthermore the topology would be able to manage its resources and make a distinct move towards the very nature of their being. Further up gradations to the network can be managed effectively so that they are taken care for growth and envelopment of their future plans. References/ Bibliography Forouzan A. Behrouz (2003). TCP/IP Protocol Suite, second edition. Tata McGraw Hill. Tanenbaum, A. S (2003). Computer Networks, Pearson Education.

Belonging: Romulus My Father and Becoming Jane Related Text

Fundamental to perceptions of belonging is the recognition of its complex nature encompassing both belonging and its antithetical concept of isolation. This duality, manifested in the relationship between an individual and the people and environment they are exposed to is paramount in the development of ones identity and therefore the definition of the institutions to which they may belong. The fragility and labyrinthine nature of belonging is explored in Raimond Gaita’s Romulus, My Father through the contrasting characters of the narrator and his titular father in their experiences to assimilate to Australian culture and society.Contrasting, Julian Jarrold’s biographical drama ‘Becoming Jane’ illustrates the influences of society on the development of an individual’s character, and further, the will of individuals to both challenge and conform to society in order to achieve a sense of belonging. Through its inherent duality, the complex notion of be longing and isolation is defined by an interaction between an individual and their surrounds. The contrasting notions of belonging and isolation are explored in Gaita’s memoir through the conflicting experiences of the narrator and his alienated father.Illustrated through the harsh and influential environment he was exposed to in his youth, Romulus’ character, personality and morals were formed in unique circumstances, something that would later alienate him from other more conventional societies. Culturally and socially isolated in Australia, â€Å"a landscape of rare beauty, to a European eye†¦ seemed desolate† leading to Romulus attempts to replicate European society in rural Australia. The acknowledgment of this isolation by the narrator that â€Å"my father could not become reconciled to it† provides an understanding as to the difficulties Romulus’ past experiences had provided him with.Through the development of a morale code no individu al, even himself could fulfil and expectations of others he realised were too high as shown through his forgiving attitude, Romulus’ â€Å"character† as his â€Å"central moral concept† was evidently flawed in judging others. Contrasting, Raimond’s appreciative attitude towards Australia and lack of previous cultural influence allows his to gain his identity based purely on Australian ideals and values. Contrasting however, Romulus’ wife Christine, raised in a similar environment to her husband, becomes the narrator’s conception of isolation s her personality, identity and value systems are not adaptable to an Australian setting. Additionally, Romulus, My Father demonstrates the significance of relationships to achieve a sense of belonging. The conformation of identity achieved through the filial bond between narrator and his father permits Raimond to gain insight into his heritage and therefore develop his identity whilst allowing Romulus t o confirm his identity and reside in an aspect of society.Illustrated through the abandoning of his youthful innocence, adoption of his fathers responsibility and philosophical nature and growing comprehension of Romulus’ struggle to belong, Raimond’s experience at the time of his fathers mental deterioration is symbolic of his growing maturity and the significance of relationships in the attaining of identity. Further, through the use of first person narration and the memoir text type, the narrator effectively reflects on the personal nature of belonging in which Romulus resides.Illustrated through the significance of Hora on this filial interdependence, Gaita reflects on the impact of secondary characters on relationships through the imperative middle ground between the strict moral expectations of Romulus and the youthful naivety of Raimond that Hora creates. Consequently examined through his rationale to Romulus’ dilemmas including that of the shaving blade, the â€Å"example† of Hora’s friendship with Romulus acted as a significant influence in Raimond’s development allowing him to embrace the cultural values of â€Å"honesty, loyalty, courage and charity† advocated by both men.However, despite similar experiences between the maternally neglectful and alienated Christine and Romulus, by the conclusion of the novel, the eulogy to Romulus by Raimond reflecting on his â€Å"unhesitating acceptance†, â€Å"common humanity† and furthermore the recognition of this by members of the society, portrays that Romulus was accepted in a manner suitable for a migrant in the contextual climate. Contrasting to Gaita’s Romulus, My Father, Julian Jarrold’s biographical drama Becoming Jane is concerned with an individual’s ability to redefine themselves in order to belong to a variable society.Through the societal and cultural relationship between Jane Austen and her patriarchal English soci ety, a sense of belonging is preceded by an extensive experience of isolation. Illustrated by her original discontent at the ideals portrayed by her Georgian England society or marriage and suppression of individuality, Austen’s feministic, professional and somewhat modern and radical perceptions of love and sexual equality are means by which she attempts to adapt to incorporate her desires.The acceptable notion that â€Å"affection is desirable, money is absolutely indispensable,† reflected by traditional characters of society further enphisises the female position in society and the limited institutions to which they were permitted to belong. Accentuated through Lady Gresham’s enquiring as to if â€Å"anything can be done† about Austen’s literary ambitions, Jane’s isolation from a society, which fails to cater for her needs, is expressed through a disapproval of her actions from traditionalist members of Georgian England.Further demonstrat ion of the significance of societal influences on the concept of belonging occurs in the final scene of the film when, whilst dressed in pure white, Austen offers to read her novel to a crowd of young girls, hence, alluding to the cyclical nature of society in which constant development and compromising of culture is caused by a constant incorporation of individual desires into a set social construct. Furthermore, Becoming Jane illustrates the significance of relationships in developing and maintaining identity.Outlined by her original devotion to family, Jane’s discontent in society is a result of her changing opinions, as experiences in the relationships to which she is exposed, create a feeling of angst and dissatisfaction within the character. As relationships around her diminish as conveyed through emotional writing scenes, Jane seeks comfort in relationships absent from her original moral formation represented by her family and Lady Gresham.Illustrated through Jane†™s new relationship with Tom Lefroy, Austen is able to confirm and strengthen her desire to adapt the society in which she lives. Lefroy’s character’s, originally black costuming gradually becomes lighter as the responder recognizes his eventual encouragement for Austen’s desires. Foremost however, is Jane’s decision to abandon love at the end of the film as protest to the restricting nature of her society. â€Å"The good do not always come to good ends. It is a truth universally acknowledged. Jane Austen As her desirable relationship becomes impossible due to societal expectations and formalities, Jane rejects all subsequent offers for marriage, as her values, much like Romulus’, are unchanged despite societies attempts to conform them. Through this, the interaction between relationships and socially accepted relationships is explored in a manner that both alienates and accepts. The complex notion of belonging and isolation is created through a n interaction between society, culture and relationships.Through Gaita’s memoir addressing the impact of society and culture on individuals and their attempts to identify themselves through relationships, Jarrold’s contrasting film Becoming Jane addresses the more radical concept of belonging where an individual attempts to conform a society to their own needs and desires as opposed to adjusting their own character to meet societal expectations. Through the contrasting notions and concepts of belonging, this multi-faceted notion is addressed through many varied perspectives reflected through relationship, cultural and societal significance to individuals in their respective societies.